Hey, I’m Sam Drew.
Nice to meet you.

I’m the Head of Creative Technology at 2Heads Global Design Ltd.
We create unforgettable brand experiences, designing and curating attractions, events and exhibitions that captivate audiences worldwide. Our passion lies in every meticulous detail, from concept to delivery.

Work Showcase


Faced with the exciting task of creating a digital, interactive experience for Merlin Entertainments, we took great pleasure in delivering Fire Academy to LEGOLAND New York and South Korea.

Harry Potter

Warner Bros Studios gave us the brief of re-creating the magic of the worldwide sensation film series Harry Potter at their London and Orlando studios. A journey through the magic and making of one of the most important film franchises in history.

SEGA x Atlus

Our first project with SEGA of America saw us take their beloved master brand and Atlus properties into the beating heart of the Anime world, Anime Expo in LA. A mecca for Anime fans from all over the world.

Disney D23

When The Disney Bundle announced they would be taking over a section of D23 Expo, they chose 2Heads to bring their new and original content to life on the colourful and crowded expo floor. The resulting 12,000 sqft experience brought together four major stakeholders under one roof

Research & Development

Orthus : Notion

In this project, we fused wearable technology, in the form of a neural activity-sensing headband, Unreal Engine and artificial intelligence to create a memorable virtual activation, which could also be easily adapted for a live content piece.

Brain-activated Slot Car Racing

Faced with a challenge to uplift an exhibition stand with a memorable activation, we built a slot car experience, activated by thought. Want the car to speed up? Think ‘fast’. Need to slow it down a bit? Think ‘slow’. Whilst a global pandemic put a halt to the project, we’re hopeful to revisit this project in the future.